Data & Analytics
Web & App Analytics
Web and app analytics are processes of collecting and analyzing data related to the usage and performance of websites and mobile applications. These analytics tools and techniques help businesses and developers gain valuable insights into user behavior ,interactions ,and preferences.
Performance & Attribution
Performance attribution ,or investment performance attribution ,is a set of analytical techniques employed by performance analysts to comprehend and elucidate the factors contributing to the disparities between a portfolio's performance and its benchmark.
Dashboards & Data Visualization
Data integration is the practice of merging and aligning data from diverse sources ,formats ,or systems to create a cohesive and unified perspective. It encompasses gathering, transforming ,and consolidating data from multiple databases, applications ,or platforms and presenting it in a single accessible location or repository.
Integrations
Data integration is the process of combining and harmonizing data from multiple sources ,formats ,or systems into a unified and coherent view. It involves collecting, transforming ,and consolidating data from various databases ,applications ,or platforms ,and making it accessible in a single location or repository.
Business Intelligence
Business intelligence (BI) refers to the use of data analysis tools and techniques to gather ,analyze ,and transform raw data into meaningful and actionable insights for decision-making and strategic planning within a business or organization.
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Advertising & Marketing
Lead Generation- Lead generation is a vital sales process for companies, involving capturing potential customers’ interest to boost future sales.
Brand/Rebranding Visibility- Brand visibility is the measure of how often your brand appears across various marketing channels
Increase Traffic – Website traffic refers to the number of users who visit a website.The volume of visitors is influenced by the website’s purpose ,the visitors’ objectives ,and the methods they use to find the site.
Increase sales– To boost sales, a company can employ various strategies: expanding its customer reach, encouraging frequent purchases, enhancing marketing tactics, aligning prices with the market demand, and nurturing positive customer relationships.
Conversion Optimization–Conversion rate optimization (CRO) involves the process of increasing the proportion of website users who take specific desired actions
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