Sales & Commerce

E-commerce Marketing

E-commerce Marketing

E-commerce marketing is the practice of promoting and advertising products or services offered by an online business. It involves using various Digital Marketing strategies such as Search Engine Optimization (SEO) ,social media marketing ,and content marketing to attract potential customers and drive sales.

Conversion Rate & Cost Optimization

Conversion rate and cost optimization are essential aspects of digital marketing and e-commerce. Conversion rate optimization (CRO) focuses on increasing the percentage of website visitors who take desired actions ,such as making a purchase or filling out a form.

AB Testing

A/B Testing

A/B testing, also known as split testing ,is a method used in marketing and web design to compare two versions of a webpage or an element to determine which one performs better. It involves showing two variants (A and B) to different segments of the audience and then analyzing which version yields better results.

Affiliate Marketing

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where businesses or advertisers reward affiliates for promoting their products or services and driving traffic or sales to their website.Affiliates ,also known as publishers or partners ,earn a commission for each successful referral or sale made through their unique affiliate link

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Business Convergence

Corporate liaisoningCorporate liaisoning ,also known as corporate liaison or corporate liaising, refers to the process of establishing and maintaining relationships between a company or organization and external entities ,such as government agencies ,regulatory bodies ,industry associations ,or other businesses.

Delegation managementDelegation management is the process of effectively assigning tasks ,responsibilities ,and authority to individuals or teams within an organization. It involves selecting the right people for specific roles based on their skills and expertise ,providing clear instructions and expectations ,and empowering them to make decisions and take ownership of their assigned tasks.

Joint venturesJoint ventures refer to collaborative business partnerships where two or more companies or entities pool their resources ,expertise ,and assets to work together on a specific project or venture. Each party contributes something valuable to the joint venture ,such as capital ,technology ,knowledge ,or market access.

Business meet A business meet ,short for business meeting, is a gathering or conference where individuals from various organizations or departments come together to discuss and address specific business-related matters

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